diff --git a/pkg/target/kusttarget.go b/pkg/target/kusttarget.go
index 6a6eb952b..2232a1e80 100644
--- a/pkg/target/kusttarget.go
+++ b/pkg/target/kusttarget.go
@@ -312,7 +312,7 @@ func (kt *KustTarget) newTransformer(
 		return nil, err
 	}
 	r = append(r, t)
-	t, err = transformers.NewImageTransformer(kt.kustomization.Images)
+	t, err = transformers.NewImageTransformer(kt.kustomization.Images, tConfig.Images)
 	if err != nil {
 		return nil, err
 	}
diff --git a/pkg/target/transformersimage_test.go b/pkg/target/transformersimage_test.go
index 7d09bdf49..3f12e0cb7 100644
--- a/pkg/target/transformersimage_test.go
+++ b/pkg/target/transformersimage_test.go
@@ -168,3 +168,118 @@ spec3:
         name: my-cool-app
 `)
 }
+
+func makeTransfomersImageCustomBase(th *KustTestHarness) {
+	th.writeK("/app/base", `
+resources:
+- custom.yaml
+configurations:
+- config/custom.yaml
+images:
+- name: nginx
+  newTag: v2
+- name: my-nginx
+  newTag: previous
+- name: myprivaterepohostname:1234/my/image
+  newTag: v1.0.1
+- name: foobar
+  digest: sha256:24a0c4b4
+- name: alpine
+  newName: myprivaterepohostname:1234/my/cool-alpine
+- name: gcr.io:8080/my-project/my-cool-app
+  newName: my-cool-app
+- name: postgres
+  newName: my-postgres
+  newTag: v3
+- name: docker
+  newName: my-docker
+  digest: sha256:25a0d4b4
+`)
+	th.writeF("/app/base/custom.yaml", `
+kind: customKind
+metadata:
+  name: custom
+spec:
+  template:
+    spec:
+      myContainers:
+      - name: ngnix1
+        image: nginx
+spec2:
+  template:
+    spec:
+      myContainers:
+      - name: nginx3
+        image: nginx:v1
+      - name: nginx4
+        image: my-nginx:latest
+spec3:
+  template:
+    spec:
+      myInitContainers:
+      - name: postgresdb
+        image: postgres:alpine-9
+      - name: init-docker
+        image: docker:17-git
+      - name: myImage
+        image: myprivaterepohostname:1234/my/image:latest
+      - name: myImage2
+        image: myprivaterepohostname:1234/my/image
+      - name: my-app
+        image: my-app-image:v1
+      - name: my-cool-app
+        image: gcr.io:8080/my-project/my-cool-app:latest
+`)
+	th.writeF("/app/base/config/custom.yaml", `
+images:
+- kind: Custom
+  path: spec/template/spec/myContainers
+- kind: Custom
+  path: spec2/template/spec/myContainers
+- kind: Custom
+  path: spec3/template/spec/myInitContainers
+`)
+}
+func TestTransfomersImageCustomConfig(t *testing.T) {
+	th := NewKustTestHarness(t, "/app/base")
+	makeTransfomersImageCustomBase(th)
+	m, err := th.makeKustTarget().MakeCustomizedResMap()
+	if err != nil {
+		t.Fatalf("Err: %v", err)
+	}
+	th.assertActualEqualsExpected(m, `
+kind: customKind
+metadata:
+  name: custom
+spec:
+  template:
+    spec:
+      myContainers:
+      - image: nginx
+        name: ngnix1
+spec2:
+  template:
+    spec:
+      myContainers:
+      - image: nginx:v1
+        name: nginx3
+      - image: my-nginx:latest
+        name: nginx4
+spec3:
+  template:
+    spec:
+      myInitContainers:
+      - image: postgres:alpine-9
+        name: postgresdb
+      - image: docker:17-git
+        name: init-docker
+      - image: myprivaterepohostname:1234/my/image:latest
+        name: myImage
+      - image: myprivaterepohostname:1234/my/image
+        name: myImage2
+      - image: my-app-image:v1
+        name: my-app
+      - image: gcr.io:8080/my-project/my-cool-app:latest
+        name: my-cool-app
+`)
+}
diff --git a/pkg/transformers/config/defaultconfig/defaultconfig.go b/pkg/transformers/config/defaultconfig/defaultconfig.go
index d96639a8a..d34d9a934 100644
--- a/pkg/transformers/config/defaultconfig/defaultconfig.go
+++ b/pkg/transformers/config/defaultconfig/defaultconfig.go
@@ -31,6 +31,7 @@ func GetDefaultFieldSpecs() []byte {
 		[]byte(namespaceFieldSpecs),
 		[]byte(varReferenceFieldSpecs),
 		[]byte(nameReferenceFieldSpecs),
+		[]byte(imagesFieldSpecs),
 	}
 	return bytes.Join(configData, []byte("\n"))
 }
@@ -45,5 +46,6 @@ func GetDefaultFieldSpecsAsMap() map[string]string {
 	result["namespace"] = namespaceFieldSpecs
 	result["varreference"] = varReferenceFieldSpecs
 	result["namereference"] = nameReferenceFieldSpecs
+	result["images"] = imagesFieldSpecs
 	return result
 }
diff --git a/pkg/transformers/config/defaultconfig/images.go b/pkg/transformers/config/defaultconfig/images.go
new file mode 100644
index 000000000..7612b616c
--- /dev/null
+++ b/pkg/transformers/config/defaultconfig/images.go
@@ -0,0 +1,23 @@
+/*
+Copyright 2019 The Kubernetes Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package defaultconfig
+
+const (
+	// imageFieldSpecs is left empty since `containers` and `initContainers`
+	// of *ANY* kind in *ANY* path are builtin supported in code
+	imagesFieldSpecs = ``
+)
diff --git a/pkg/transformers/config/transformerconfig.go b/pkg/transformers/config/transformerconfig.go
index 556f0b814..a00c6da66 100644
--- a/pkg/transformers/config/transformerconfig.go
+++ b/pkg/transformers/config/transformerconfig.go
@@ -34,6 +34,7 @@ type TransformerConfig struct {
 	CommonAnnotations fsSlice  `json:"commonAnnotations,omitempty" yaml:"commonAnnotations,omitempty"`
 	NameReference     nbrSlice `json:"nameReference,omitempty" yaml:"nameReference,omitempty"`
 	VarReference      fsSlice  `json:"varReference,omitempty" yaml:"varReference,omitempty"`
+	Images            fsSlice  `json:"images,omitempty" yaml:"images,omitempty"`
 }
 
 // MakeEmptyConfig returns an empty TransformerConfig object
@@ -59,6 +60,7 @@ func (t *TransformerConfig) sortFields() {
 	sort.Sort(t.CommonAnnotations)
 	sort.Sort(t.NameReference)
 	sort.Sort(t.VarReference)
+	sort.Sort(t.Images)
 }
 
 // AddPrefixFieldSpec adds a FieldSpec to NamePrefix
@@ -129,6 +131,10 @@ func (t *TransformerConfig) Merge(input *TransformerConfig) (
 	if err != nil {
 		return nil, err
 	}
+	merged.Images, err = t.Images.mergeAll(input.Images)
+	if err != nil {
+		return nil, err
+	}
 	merged.sortFields()
 	return merged, nil
 }
diff --git a/pkg/transformers/image.go b/pkg/transformers/image.go
index 2e0797694..ba8dbab50 100644
--- a/pkg/transformers/image.go
+++ b/pkg/transformers/image.go
@@ -23,27 +23,40 @@ import (
 
 	"sigs.k8s.io/kustomize/pkg/image"
 	"sigs.k8s.io/kustomize/pkg/resmap"
+	"sigs.k8s.io/kustomize/pkg/transformers/config"
 )
 
 // imageTransformer replace image names and tags
 type imageTransformer struct {
-	images []image.Image
+	images     []image.Image
+	fieldSpecs []config.FieldSpec
 }
 
 var _ Transformer = &imageTransformer{}
 
 // NewImageTransformer constructs an imageTransformer.
-func NewImageTransformer(slice []image.Image) (Transformer, error) {
-	return &imageTransformer{slice}, nil
+func NewImageTransformer(slice []image.Image, fs []config.FieldSpec) (Transformer, error) {
+	return &imageTransformer{slice, fs}, nil
 }
 
 // Transform finds the matching images and replaces name, tag and/or digest
-func (pt *imageTransformer) Transform(resources resmap.ResMap) error {
+func (pt *imageTransformer) Transform(m resmap.ResMap) error {
 	if len(pt.images) == 0 {
 		return nil
 	}
-	for _, res := range resources {
-		err := pt.findAndReplaceImage(res.Map())
+	for id := range m {
+		objMap := m[id].Map()
+		for _, path := range pt.fieldSpecs {
+			if !id.Gvk().IsSelected(&path.Gvk) {
+				continue
+			}
+			err := mutateField(objMap, path.PathSlice(), false, pt.updateContainers)
+			if err != nil {
+				return err
+			}
+		}
+		// Keep for backward compatibility
+		err := pt.findAndReplaceImage(objMap)
 		if err != nil {
 			return err
 		}
@@ -61,9 +74,9 @@ func (pt *imageTransformer) findAndReplaceImage(obj map[string]interface{}) erro
 	paths := []string{"containers", "initContainers"}
 	found := false
 	for _, path := range paths {
-		_, found = obj[path]
+		containers, found := obj[path]
 		if found {
-			err := pt.updateContainers(obj, path)
+			_, err := pt.updateContainers(containers)
 			if err != nil {
 				return err
 			}
@@ -75,10 +88,10 @@ func (pt *imageTransformer) findAndReplaceImage(obj map[string]interface{}) erro
 	return nil
 }
 
-func (pt *imageTransformer) updateContainers(obj map[string]interface{}, path string) error {
-	containers, ok := obj[path].([]interface{})
+func (pt *imageTransformer) updateContainers(in interface{}) (interface{}, error) {
+	containers, ok := in.([]interface{})
 	if !ok {
-		return fmt.Errorf("containers path is not of type []interface{} but %T", obj[path])
+		return nil, fmt.Errorf("containers path is not of type []interface{} but %T", in)
 	}
 	for i := range containers {
 		container := containers[i].(map[string]interface{})
@@ -106,7 +119,7 @@ func (pt *imageTransformer) updateContainers(obj map[string]interface{}, path st
 			break
 		}
 	}
-	return nil
+	return containers, nil
 }
 
 func (pt *imageTransformer) findContainers(obj map[string]interface{}) error {