diff --git a/releasing/cloudbuild.sh b/releasing/cloudbuild.sh
index ace95fb86..d282e4c20 100755
--- a/releasing/cloudbuild.sh
+++ b/releasing/cloudbuild.sh
@@ -116,8 +116,14 @@ EOF
 
 cat $configFile
 
-/bin/goreleaser release \
+date
+
+time /goreleaser release \
+  --timeout 10m \
+  --parallelism 4 \
   --config=$configFile \
   --release-notes=$changeLogFile \
   --rm-dist \
-  --skip-validate $remainingArgs 
+  --skip-validate $remainingArgs
+
+date
diff --git a/releasing/cloudbuild.yaml b/releasing/cloudbuild.yaml
index b6697bbb1..97557eea1 100644
--- a/releasing/cloudbuild.yaml
+++ b/releasing/cloudbuild.yaml
@@ -36,8 +36,8 @@ steps:
 
 # Run goreleaser indirectly via a shell script
 # to configure it properly.
-- name: goreleaser/goreleaser:v0.138.0
-  timeout: 720s
+- name: goreleaser/goreleaser:v0.155.0
+  timeout: 12m
   entrypoint: /bin/sh
   dir: myClone
   secretEnv: ['GITHUB_TOKEN']
@@ -49,7 +49,7 @@ steps:
   # the release and leave the 'dist' directory in place.
 
 # Overall timeout
-timeout: 800s
+timeout: 14m
 
 # golreleaser expects the GITHUB_TOKEN env var to hold the github token
 # it needs to write the released package and notes back to github.